Introducing

Hand-crafted, artist-made greeting cards.

We are a greeting card studio rooted in the belief that meaning is made together. Each card begins as a handcrafted piece of art, and waits to be completed by the words of the giver. Designed to be displayed and kept forever, we establish a collaborative experience between artist and writer.

HOW WE WORK:

DESIGN

Every card begins as a hand-drawn sketch, then moves into Illustrator and Photoshop for refinement. Each layout is built on a thoughtful grid system to ensure visual balance, harmony, and consistency across our growing collection of designs.

LASER-ETCH

We use a precision laser to engrave each design onto thick, high-quality paper. The laser etches each line creating depth, texture, and a subtle vintage feel. Depending on the design, we may also add printed or painted elements as well.

INSPECT

No card leaves our hands unless it feels just right—something we’d be proud to keep ourselves. Each one is carefully inspected to ensure clean lines, smooth folds, and strong perforations so that we can be sure you receive the perfect card, every time.

ASSEMBLE

Each design is then carefully transformed into a finished card. Every piece is cleaned-up, hand-cut, scored, folded, pasted, flattened, and embossed. Each step is done slowly and patiently to ensure quality & precision in each and every corner.

PACK & MAIL

Each card is packed with care, ready to reach its full potential in your hands. Our mailing system ensures it arrives unscathed—protected from bending, rain, any any other element of mishandling it endures along its journey home.

We make use of laser engravers for the texture, warmth, and intentionality they provide. There's something quietly beautiful about the soft grain lasers leave behind as they carefully burn the page. While our designs begin by hand, the laser allows us to replicate that exact linework with precision, maintaining the integrity of every sketch.

Unlike traditional printing, which can feel flat or impersonal, engraving adds depth you can run your fingers across. It's a technique that elevates each card from a simple message to something worthy of display.

Practically, engraving allows us to grow without compromising our values. While many small businesses struggle to afford in-house printing, engraving lets us create in small batches, keeping costs manageable without sacrificing craftsmanship. Other cardmakers who make use of lasers use them to cut where we use them to draw.

Every Wetty & Co. card features at least one engraved element— whether it stands alone or pairs with stitching, printing, or paint. It's how we blend handmade quality with lasting structure, turning a card into a keepsake.